Amazon Prime Day
Amazon Prime members splurged on this year’s Prime Day with reports that Amazon sold more than 175 million items, surpassing Black Friday and Cyber Monday’s combined sales. This record-setting number does not account for any of WholeFoods’ sales.
“We want to thank Prime members all around the world,” said Amazon CEO Jeff Bezos. “Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market, and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers.” Prime Day 2019 allowed customers to buy items at never-before-seen lows, sometimes at or even below cost.
This year’s Prime Day was also 12 hours longer than Amazon’s 36-hour sale in 2018, which highlights the strength of the company’s margins and the company’s desire to enhance their customers’ experience. Today, there are more than 100 million members subscribed to Amazon Prime, and the generous discounts attracted a record number of Amazon Prime users to the site during Prime Day 2019.
In the United States, Prime members purchased more than 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, 300,000 headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies, and more than one million toys, according to Amazon. Third-party items only complemented top-sellers.
The Echo Dot and Fire TV Stick reported more sales on Prime Day 2019 than any other discounted items, which continues a trend of The Echo Dot and Fire Stick dominating Prime Day sales. This year on Prime Day, members could buy the Echo Show 5 for anywhere near $49.99, and the Echo Dot reached its lowest-ever price point of $22. Amazon bundled many of these items with Alexa devices for prices so low they might as well have given them away.
The growth of Amazon’s online marketplace over the past ten years in membership and sales is a testament to Amazon’s tutelage. Amazon’s ability to offer products like Alexa and the Echo to a massive digitally-connected customer base at extremely low prices allows Amazon to curb competing items such as the Google Home and the Apple TV.
Written by James Mueller, Edited by Will Turchetta & Alexander Fleiss